Digest #1

This is the first issue of digest from «Bureau Verstak». We will share with you news of our bureau and give some advices to develop your project.

What do we know about organ transplants? For many people organ transplants are associated with TV series, but not with reality.
"I Support Organ Transplants" explains why organ transplants are important, how organ donation works in Russia, and what we all can do to help.
We are very proud that we collaborated with this project and developed for it brand illustrations and website. We also prepared leaflets that you can print out from the website and help to spread the information about organ donation. Furthermore, in short time you can see the poster "I Support Organ Transplants" with our infographics in many Moscow clinics, and later in regional ones.

01
02
03
04
05

Get an "A" for your presentation. Last half-year our project manager Maria Tchernyh attended more than hundred presentations at different contests and educational programs. Unfortunately, many mind-blowing solutions don’t draw attention because of lack of proper orchestration. Mistakes and inaccuracies can overshadow and hide your principal concepts.

We care about your ideas and would love to remind you
five simple rules that will help you to stand out anywhere:

  • First. Presentation is not your prompter, it’s your assistant. It carries the message to the listener fast and clear by using additional channels of perception. Write two plans: one what you will talk about and one what you will show on the screen to support your words by examples.
  • Second. Use in your presentation no more than three colors and two fonts. Choose the most contrasting colors (if the projector is bad, you won’t lose the clarity). Remember that you need maximum visibility and clarity to focus your audience on what you are saying.
  • Third. Use simple technique to organize pictures and texts on your slides and make them easier to read and look: trace several invisible lines which will define location and size of elements in your presentation. All the sections have to stuck to those lines and no object has to cross them.
  • Fourth. Mind proportions of images and fonts while scaling, especially in case of trademarks and images with people.
  • Fifth. It always looks professional and polite to mention people whose works were used in the presentation. Remember that any picture, audio or video track, and even a font has its authors. Look for materials that have Creative Commons license and use licensed fonts from Google Fonts.

Hoist the sails! RT channel launched a documentary about travel maritime project "Shtandart" and its resilient and romantic crew. Have you watched it already? If not, we highly recommend it! We were lucky not only to collaborate with this project: our art-director Denis Ponomarev sailed on "Shtandart" ship from Poland to the Netherlands.

01
02
03
04
05
06

Here we say goodbye and wish you great presentations and successful talks!

Always yours,
"Bureau Verstak" team.